Free Checklist

Website Conversion Checklist for Small Businesses

Use this checklist to review your website for the most common conversion issues. Check off each item and know exactly what to fix to start generating more calls, bookings, and quote requests.

This checklist covers seven key areas that directly impact whether a website visitor becomes a lead. Go through each section and mark the items your site handles well and the ones that need work.

Homepage Clarity

  • Headline clearly states what you do within 3 seconds
  • Subheadline explains who you help and what makes you different
  • Primary CTA is visible above the fold
  • Hero image or video reinforces your message

Calls to Action

  • Every page has a clear next step
  • CTAs are action-oriented and specific
  • CTAs stand out visually from other elements
  • Primary and secondary CTAs are clearly distinguished

Mobile Experience

  • Site loads in under 3 seconds on mobile
  • Buttons and links are easy to tap
  • Phone number is tappable on mobile devices
  • Text is readable without zooming

Trust Signals

  • Reviews or testimonials are visible on key pages
  • Credentials, certifications, or guarantees are displayed
  • Contact information is easy to find
  • Real photos of work or team are included

Contact Flow

  • Visitors can reach you in 2 clicks or less from any page
  • Contact form is short and simple
  • Phone number is visible in the header
  • Response time expectations are set

Service Pages

  • Each service page explains the problem, solution, and outcome
  • Pricing or range indicators are included
  • Service pages include a clear CTA
  • FAQs address common customer questions

Page Speed

  • Images are compressed and properly sized
  • Unnecessary scripts are removed or deferred
  • Site passes Google PageSpeed Insights on mobile
  • Hosting is adequate for traffic levels

Want a Deeper Review?

The checklist is a great starting point. A free website lead audit provides a personalized review of your specific site and identifies the top leaks costing you leads.

Get Your Free Website Audit